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Blog Post by Laurel Miltner
Laurel MiltnerMay 3, 20122 min read
Inbound Marketing Measurement: Builders v. Drivers
Let’s talk for a minute about inbound marketing measurement and expectations. One of the ...
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Laurel MiltnerMarch 27, 20127 min read
Marketing Strategy v. Sales Strategy
As more tools become available to tie marketing successes with bottom-line results, it ...
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Laurel MiltnerJanuary 26, 20125 min read
Moises' Commandments: Lessons from the N-Control PR Disaster
On Dec. 27, 2011, N-Control, a company that makes video game controller adapters to ...
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Laurel MiltnerJanuary 19, 20123 min read
Background Information: SOPA, PIPA and the Internet Blackout
You may have some trouble navigating the web today, and it’s all driven by a an Internet ...
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Laurel MiltnerOctober 26, 20115 min read
What is "Not Provided" in Google Analytics Keywords?
Last week, the online marketing community was rocked by Google’s announcement that it is ...
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Laurel MiltnerSeptember 22, 20115 min read
Marketing Lessons from Boston: IMS, HUGS & FutureM 2011
Last week, several members of the PR 20/20 team departed from Cleveland for a few days of ...
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Laurel MiltnerAugust 12, 20112 min read
Would You Follow Yourself on Twitter?
If you're using Twitter for business, and/or to build your personal brand, it's important ...
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Laurel MiltnerApril 28, 20111 min read
SWOT Analysis Revisited
Ah, the SWOT Analysis: the strategic quadrant used by PR andmarketing professionals to ...
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Laurel MiltnerJanuary 7, 20114 min read
Picks of the Week: Jan. 2-7, 2011
This week, we take a look at reputation management, measuring the strength of your online ...
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Laurel MiltnerJanuary 5, 20115 min read
How to Manage a LinkedIn Group
Following is a Q&A with Matt Bertuzzi, marketing manager for The Bridge Group, Inc., ...
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