Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
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Blog Post by Paul Roetzer
Paul RoetzerNovember 29, 20228 min read
15 Steps to Build Your Performance-Driven Marketing Plan
The proliferation of marketing channels, apps, mobile devices, social networks, and ...
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Paul RoetzerSeptember 8, 20216 min read
I Sold PR 20/20, but That’s Just the Start of the Story
This is a story about the future of PR 20/20. But first I want to take a moment to tell ...
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Paul RoetzerApril 1, 20218 min read
10 Million Reasons to Make AI Education Accessible for Marketers
Editors Note: This article was originally published on Marketing AI Institute's blog. The ...
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Paul RoetzerOctober 27, 20207 min read
How to Make Marketing Smarter with HubSpot + AI
HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and ...
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Paul RoetzerMay 14, 20191 min read
What Is Artificial Intelligence in Marketing?
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerMay 8, 20198 min read
Dawn of the Intelligently Automated Agency
Today, we’re introducing three new services—Automated Press Releases, Automated ...
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Paul RoetzerJanuary 31, 20193 min read
60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerDecember 13, 20182 min read
15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerDecember 6, 20185 min read
The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing
Editor's note: This post was originally published in 2015 and has been updated to be more ...
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Paul RoetzerNovember 29, 201811 min read
9 Ways to Become a Marketing Artificial Intelligence Pioneer
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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