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Paul Roetzer

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Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Full bio.

Blog Post by Paul Roetzer

Paul RoetzerOctober 30, 20183 min read

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerSeptember 5, 20183 min read

Introducing the Marketing Artificial Intelligence Conference (MAICON)

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerJuly 17, 20187 min read

How to Get Started with Artificial Intelligence and Marketing

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerJanuary 9, 20188 min read

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

This post was originally published in November 2016 and has been updated for ...
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Paul RoetzerSeptember 21, 201712 min read

The 5Ps of Marketing Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerSeptember 12, 20172 min read

How Will Organizing Content Marketing Change with the Advent of AI?

Editor's Note: The following excerpt originally appeared in Content Marketing Fast ...
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Paul RoetzerAugust 17, 20176 min read

Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals ...
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Paul RoetzerJune 13, 20172 min read

3 Important Things Marketers Must Know About Artificial Intelligence

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. ...
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Paul RoetzerMarch 21, 20175 min read

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Editor's note: This post originally appeared on the Marketing Artificial Intelligence ...
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Paul RoetzerNovember 7, 20164 min read

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

Editor's Note: This post was originally published on the Marketing Artificial ...
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