Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
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Blog Post by Paul Roetzer
Paul RoetzerAugust 9, 20165 min read
8 Ways Public Relations Can Fuel Successful Content Marketing
Editor's note: This post was originally published by Content Marketing Institute and has ...
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Paul RoetzerMay 12, 201613 min read
What to Look For When Hiring a Performance-Driven Marketing Agency
Editor's note: The following is an excerpt from The Marketing Performance Blueprint, and ...
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Paul RoetzerApril 7, 20155 min read
Message Not Received: Q&A With Phil Simon
Business professionals are drowning in data, and we receive more emails, notifications ...
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Paul RoetzerMarch 26, 20151 min read
The Technology That Could Disrupt Marketing as We Know It
Editor's Note: This post was originally published on LinkedIn. What’s possible when the ...
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Paul RoetzerJanuary 14, 20154 min read
Live Online Event: The Marketing Performance Blueprint Webinar Series
An immersive experience in marketing strategy and performance management The marketing ...
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Paul RoetzerAugust 21, 20147 min read
The Marketing Gaps: Talent, Technology and Strategy
Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, ...
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Paul RoetzerAugust 18, 20146 min read
Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever
Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing ...
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Paul RoetzerAugust 4, 20147 min read
Introducing The Marketing Performance Blueprint [New Book]
“Marketing is now, as it has always been, an art form. But the next generation of ...
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Paul RoetzerJanuary 28, 20143 min read
Revenge of the Laggards: The Current State of Dataviz
The following is a guest post from Phil Simon (@philsimon), with an excerpt from his new ...
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Paul RoetzerDecember 19, 20131 min read
PR 20/20’s Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance
CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the ...
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