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We primarily work with clients in the manufacturing / industrial, professional services, and association industries. 

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See What’s Possible with HubSpot and Ready North

We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered.

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Customized Marketing Solutions

Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success.

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We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing.

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We are committed to advancing the industry through collaboration. Check out our resource center filled with templates, tools, ebooks, and more.

Paul Roetzer

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Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Full bio.

Blog Post by Paul Roetzer

Paul RoetzerDecember 12, 20135 min read

15 Tips to Improve Your Marketing Performance

According to The 2014 Marketing Score Report, 64% of organizations have aggressive ...
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Paul RoetzerAugust 22, 20133 min read

Pursue Purpose: Build a Business that Matters

Following is an excerpt from Chapter 10 of The Marketing Agency Blueprint. Thanks to our ...
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Paul RoetzerAugust 20, 20133 min read

How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business?

In December 2012, we released PR 20/20's Marketing Score assessment tool into public ...
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Paul RoetzerJuly 9, 20135 min read

A One-Man Trip Advisor: Taxi Mike and the Power of Youtility

The following is a guest post from Jay Baer (@jaybaer), with an excerpt from his new ...
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Paul RoetzerJuly 1, 20136 min read

Why We Bet on HubSpot Six Years Ago . . . And Why You Should Now

On Aug. 19, 2013, thousands of marketers will converge on the Hynes Convention Center in ...
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Paul RoetzerFebruary 25, 20132 min read

Evolution of the Prototype Marketer [Ebook]

“The marketers, the publishers, the ad tech companies, the agencies, data management ...
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Paul RoetzerJanuary 10, 20132 min read

Hybrid Marketing Professionals: The Next Generation of Talent

“Hybrid professionals are trained to deliver services across search, mobile, social, ...
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Paul RoetzerNovember 29, 20123 min read

Marketing Score Assessment Tool Moves into Public Beta

What’s Your Marketing Score? Every element of an organization, as it relates to ...
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Paul RoetzerAugust 29, 20123 min read

Origins of a Marketing Intelligence Engine

Editor's Note: We've dropped "Net" from the original name, and moved PR 20/20's Marketing ...
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Paul RoetzerJune 13, 20122 min read

Bathing Suit Branding: Is Your Brand Exposed?

We have entered a 24/7/365 bathing suit season in business. You and your company are ...
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