Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
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Blog Post by Paul Roetzer
Paul RoetzerDecember 12, 20135 min read
15 Tips to Improve Your Marketing Performance
According to The 2014 Marketing Score Report, 64% of organizations have aggressive ...
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Paul RoetzerAugust 22, 20133 min read
Pursue Purpose: Build a Business that Matters
Following is an excerpt from Chapter 10 of The Marketing Agency Blueprint. Thanks to our ...
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Paul RoetzerAugust 20, 20133 min read
How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business?
In December 2012, we released PR 20/20's Marketing Score assessment tool into public ...
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Paul RoetzerJuly 9, 20135 min read
A One-Man Trip Advisor: Taxi Mike and the Power of Youtility
The following is a guest post from Jay Baer (@jaybaer), with an excerpt from his new ...
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Paul RoetzerJuly 1, 20136 min read
Why We Bet on HubSpot Six Years Ago . . . And Why You Should Now
On Aug. 19, 2013, thousands of marketers will converge on the Hynes Convention Center in ...
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Paul RoetzerFebruary 25, 20132 min read
Evolution of the Prototype Marketer [Ebook]
“The marketers, the publishers, the ad tech companies, the agencies, data management ...
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Paul RoetzerJanuary 10, 20132 min read
Hybrid Marketing Professionals: The Next Generation of Talent
“Hybrid professionals are trained to deliver services across search, mobile, social, ...
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Paul RoetzerNovember 29, 20123 min read
Marketing Score Assessment Tool Moves into Public Beta
What’s Your Marketing Score? Every element of an organization, as it relates to ...
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Paul RoetzerAugust 29, 20123 min read
Origins of a Marketing Intelligence Engine
Editor's Note: We've dropped "Net" from the original name, and moved PR 20/20's Marketing ...
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Paul RoetzerJune 13, 20122 min read
Bathing Suit Branding: Is Your Brand Exposed?
We have entered a 24/7/365 bathing suit season in business. You and your company are ...
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