Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
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Blog Post by Paul Roetzer
Paul RoetzerJune 5, 20121 min read
Take Your Marketing Measurement to the Next Level
Modern marketers have the ability—and one may argue, the obligation—to track and tie ...
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Paul RoetzerMarch 4, 20124 min read
Marketing Agencies Fail to Evolve as CMOs Seek Integrated Digital Services
“History is full of industry leaders and business pioneers who have become irrelevant ...
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Paul RoetzerNovember 14, 20111 min read
Newsjacking: The New Rules of PR Engagement
When a news story breaks, does your organization play by the traditional rules of ...
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Paul RoetzerAugust 17, 20111 min read
Death of the Traditional Marketing Agency: Proposed Session for SXSW Interactive 2012
The marketing agency ecosystem is rapidly evolving, as technology innovations are driving ...
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Paul RoetzerApril 18, 20114 min read
An Idea, a Book and an Opportunity for Change
Editor's Note: For more information on the book, see MarketingAgencyInsider.com. This is ...
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Paul RoetzerMarch 9, 20113 min read
Rise of the Inbound Marketing Agency
We are on the cusp of a truly transformational period in the marketing-services industry. ...
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Paul RoetzerFebruary 28, 20113 min read
Is Matt Cutts the Most Powerful Man in PR?
Google is valued at $196 billion dollars. They control 65 percent of the U.S. search ...
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Paul RoetzerJanuary 12, 20113 min read
5 Lessons Learned from a Day with Seth Godin
Seth Godin, best-selling author of Linchpin, took to the Helen Mills theatre stage ...
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Paul RoetzerNovember 1, 20102 min read
Is Your Business Marketing in Real Time?
In today’s real-time world of consumer-generated content, social networking, ...
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Paul RoetzerOctober 26, 20106 min read
The Unplugged Experiment
I'm going unplugged, and I believe you should too. For a minimum of four hours every work ...
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