Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
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Blog Post by Paul Roetzer
Paul RoetzerOctober 11, 20104 min read
9 Steps to Gain Leads and Loyalty with Content Marketing
Online matching sites have become wildly successful due to the ability to connect people ...
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Paul RoetzerSeptember 17, 20102 min read
One of Those Moments
In May 2009, I wrote a blog post entitled The People and The Moments: “We all have them. ...
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Paul RoetzerJune 22, 20101 min read
Writing for Results
There is no disputing the lead-generating value of powerful online content — blogs, ...
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Paul RoetzerApril 12, 20102 min read
In Search of Next Gen PR Pros
The next generation of public relations professionals is out there — the young men and ...
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Paul RoetzerFebruary 13, 20105 min read
How PR Firms Can Rule the Marketing World
I’ve spent more than 12 years in the public relations industry — long enough to realize ...
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Paul RoetzerJanuary 20, 20103 min read
How To Build Your Inbound Marketing GamePlan
It’s time to change the game. You have a choice. Stick to the traditional, safe marketing ...
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Paul RoetzerDecember 4, 20093 min read
The Business of Personal Branding
Everyone has a story. We are all defined by our actions, beliefs, experiences, ...
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Paul RoetzerOctober 26, 20094 min read
Does Inbound Marketing Really Work?
Inbound marketing is on a roll: A new book. A growing online community with a free ...
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Paul RoetzerSeptember 4, 20091 min read
PR Industry's Worst Enemy: The Irrelevant Aristocracy
So after nearly a decade in the PR industry, I finally reached a tipping point this ...
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Paul RoetzerAugust 3, 2009< 1 min read
PR 20/20 Honored as a Top Content Marketing Blog by Junta42
CLEVELAND — Aug. 3, 2009 — The PR 20/20 blog has been ranked as the #21 content marketing ...
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