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We primarily work with clients in the manufacturing / industrial, professional services, and association industries. 

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We drive growth and make impactful change in our clients’ marketing, sales, and service programs with HubSpot. From onboarding to optimization and all the steps in between, our team has you covered.

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Your business is unique. Each service is designed entirely around your challenges and goals. See how you can establish a personalized marketing plan, based on your definition of success.

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We’re not shy about sharing our knowledge, expertise, and actionable insights you can use to improve your performance. Check out our blog for the latest in what’s new in the world of marketing.

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Paul Roetzer

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Paul Roetzer is Ready North's (formerly PR 20/20) founder and senior advisor, as well as the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Full bio.

Blog Post by Paul Roetzer

Paul RoetzerOctober 11, 20104 min read

9 Steps to Gain Leads and Loyalty with Content Marketing

Online matching sites have become wildly successful due to the ability to connect people ...
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Paul RoetzerSeptember 17, 20102 min read

One of Those Moments

In May 2009, I wrote a blog post entitled The People and The Moments: “We all have them. ...
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Paul RoetzerJune 22, 20101 min read

Writing for Results

There is no disputing the lead-generating value of powerful online content — blogs, ...
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Paul RoetzerApril 12, 20102 min read

In Search of Next Gen PR Pros

The next generation of public relations professionals is out there — the young men and ...
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Paul RoetzerFebruary 13, 20105 min read

How PR Firms Can Rule the Marketing World

I’ve spent more than 12 years in the public relations industry — long enough to realize ...
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Paul RoetzerJanuary 20, 20103 min read

How To Build Your Inbound Marketing GamePlan

It’s time to change the game. You have a choice. Stick to the traditional, safe marketing ...
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Paul RoetzerDecember 4, 20093 min read

The Business of Personal Branding

Everyone has a story. We are all defined by our actions, beliefs, experiences, ...
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Paul RoetzerOctober 26, 20094 min read

Does Inbound Marketing Really Work?

Inbound marketing is on a roll: A new book. A growing online community with a free ...
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Paul RoetzerSeptember 4, 20091 min read

PR Industry's Worst Enemy: The Irrelevant Aristocracy

So after nearly a decade in the PR industry, I finally reached a tipping point this ...
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Paul RoetzerAugust 3, 2009< 1 min read

PR 20/20 Honored as a Top Content Marketing Blog by Junta42

CLEVELAND — Aug. 3, 2009 — The PR 20/20 blog has been ranked as the #21 content marketing ...
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