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Rethink Your Content in 2015 [Content Marketing Institute Report]
It’s that time of year again. As 2014 winds down, content marketers are reassessing ...
A CMO’s Guide to Answering to Board Members
Boards control the purse strings and power in many organizations, and achieving their ...
Get Analytical with Twitter’s Activity Dashboard
What is the ROI of social media? Nearly 90% of marketers want to know the answer to that ...
Insights from INBOUND 2014
A movement is rising in businesses and agencies across the country and around the world. ...
4 Takeaways from Content Marketing World 2014
What do movie stars, marketers and journalists all have in common? “When you strip ...
23 Fascinating Facts About the State of Marketing [Infographic]
Marketing talent, technology and strategy gaps are very real, and they are impacting your ...
HubSpot Marks Major Shift in Sales and Marketing Integration with New CRM Solution
Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah ...
Roetzer to Present at Content Marketing World, INBOUND
The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – ...
The Marketing Gaps: Talent, Technology and Strategy
Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, ...
Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever
Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint. Marketing ...