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Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent
October 2013 data from Wanted Analytics found that digital advertising and marketing jobs ...
Make the Most of Your Content Brainstorm (Beyond the Basics)
Behind any great piece of content is a strategic content team. Whether you regroup ...
Introducing The Marketing Performance Blueprint [New Book]
“Marketing is now, as it has always been, an art form. But the next generation of ...
10 Reasons to Attend the Inaugural MarTech Conference (Aug. 19-20)
Editor's Note: Others must have agreed that it's going to be an event worth ...
How To Define Critical KPIs Across the Marketing Funnel
This article was originally published on the Marketing Score Blog. We decided to share it ...
How to Use Marketing Automation to Improve Your Lead Nurturing
“I, for one, welcome our robot overlords.” Ken Jennings wrote that as he lost the quiz ...
Marketing and Sales Alignment: New Strategies for New Buyers
An evolution in the buyer journey has caused a fundamental power shift in the direction ...
Get Liked: Reinvent Your Social Media Strategy
Thanks to social, today’s marketing pros have the power to shape a virtual identity. ...
Come Up With More Marketing Ideas—Faster
You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content ...
4 Rules to Creating Social Media Content That Cuts Through the Noise
Social media has massively shifted the way we interact, share information, form ...