Marketing Books

The Marketing Performance Blueprint 

The performance-driven playbook for maximizing return on marketing investment, written by Paul Roetzer. 

The Marketing Performance Blueprint is an actionable and innovative guide to the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.

Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to:

• Align marketing talent, technology, and strategy to reach performance goals.

• Drive digital marketing transformation within your organization.

• Recruit, train, and retain a modern marketing team.

• Propel growth through digital-savvy marketing agency partners.

• Adapt more quickly to marketing technology advancements.

• Create connected customer experiences.

• Turn marketing data into intelligence, and intelligence into action.

• Devise integrated marketing strategies that deliver real business results.

In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates, including a marketing team skills assessment, scorecard, campaign center, and project center.

The Marketing Agency Blueprint 

Hybrid marketing agencies that are more nimble, tech savvy, and collaborative have redefined the industry.

The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building a hybrid agency: One that relies on digital services blended with traditional methods to execute integrated campaigns, with deep, versatile, and driven talent at the helm.

The new marketing agency redefines the traditional model. It drives  profitability with efficiency and productivity instead of billable hours, measures success with outcomes, not outputs, exists in a perpetual state of change, and executes and adapts faster than competitors.

The Marketing Agency Blueprint offers a tactical guide on:

• Generating more qualified leads, winning clients with set pricing and service packages, and securing more long-term retainers.

• Creating diverse and recurring revenue streams.

• Developing highly efficient management systems and more effective account teams.

• Delivering greater results and value to clients, and winning their loyalty.

Order your copy today on Amazon or Barnes and Noble. The book is also available in the Amazon Kindle Store and Apple iBookstore.