Consultant 

About the Position

Consultants effectively manage time, workloads, and client deliverables, follow agency processes, and exhibit a deep understanding of inbound marketing strategy. In this role, you are trusted with the day-to-day client contact and management of agency relationships.

Consultants are analytical and social-media savvy, possess advanced writing skills, and display dynamic personalities that improve and energize our culture.

Responsibilities:

• Possess in-depth knowledge of clients and their industries, and play a meaningful role in the retention and growth of accounts.

• Develop strategic marketing plans that align with client needs and goals.

• Execute marketing tactics—in the areas of brand marketing, website development, search marketing, social marketing, content marketing, email marketing, and public relations—that support client objectives.

• Write, edit and proofread written materials for quality and adherence to appropriate writing style.

• Build relationships with clients; serve as a resource and advisor to client contacts.

• Effectively manage workloads, account team members, and timelines when assigned as the main account or campaign lead. Consistently deliver quality work to the client on time.

• Demonstrate an understanding of the technologies used to run client campaigns—e.g. analytics, marketing automation software, content management systems, email solutions, social media management platforms.

• Assess campaigns based on HubSpot and Google Analytics data. Interpret trends, and find opportunities to better meet client and campaign-specific goals.

• Drive efficiency on accounts. Keep a pulse on target efficiency rates of projects and campaigns, and manage workflows and personnel to achieve efficiency goals without sacrificing results for clients.

• Adhere to agency policies and processes (i.e. time tracking, file management, etc.). Responsive to agency and client communications.

• Commit to continuous learning through agency-offered resources and other training opportunities.

• Demonstrate behaviors consistent with Ready North’s core values.

Qualifications:

• 3+ years experience in marketing and/or related fields including public relations, research, media, and publishing, and a bachelor’s degree from an accredited university or college.

• Strong research, writing (technical and creative), and editing skills.

• Minimum one-year experience working with HubSpot marketing automation software (or related platform, e.g. Pardot, Act-On). Inbound Marketing certification and HubSpot product certification required.

• Hands-on experience working in Google Analytics to monitor and measure the performance of digital marketing campaigns. Google Search certification strongly preferred.

• Intermediate to advanced skills in core agency service areas— including: brand marketing, website development, search marketing, social marketing, content marketing, email marketing and public relations. Experience in B2B marketing and/or within an agency setting preferred. 

• Demonstrable experience creating, promoting and evaluating inbound content campaigns (content offers, landing pages, nurturing campaigns, etc.) to drive website traffic and MQLs.

• Strategic thinker who brings innovative ways and thinking to situations, approaches problem solving in a systemic way, uses data to gather intelligence and set strategies, and displays confidence in client and agency communications.

• A strong presence and uplifting energy that positively affects and inspires others. Excels at building and nurturing relationships.

• Reliable, detailed, focused, and proficient in time management and productivity.

Ready North is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.