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    Lead Generation: Sample Campaign GamePlan

    Impactful lead generation campaigns drive targeted buyers to an intriguing piece of premium content. But, the most successful campaigns are backed by strategic, robust promotion. 

    Not sure how to map out a comprehensive plan? 

    Download the sample GamePlan to see how you can organize production and distribution—all based on Point Pricing.

    Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points provide total transparency into pricing, progress, performance and resource allocation. 

    So what does 270 points get you? Fill out the form to the right to download an example of a lead generation campaign.

    Download Free Campaign

    About Point Pricing

    PR 20/20 uses a proprietary Point Pricing model. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates.

    Regardless of how much time is invested to complete each project, the point totals remain constant, thereby ensuring that clients get the full value of every dollar spent.

    Point allocations are defined at the start of every month, and are based on an agreed-upon scope. This allows for more efficient and accurate forecasting and planning.