The Evolution into an Inbound Marketing Agency | PR 20/20

November 2005

Founded as an upstart PR and marketing firm.

January 2006

Introduced standardized services and set pricing to improve accountability and transparency.

PR 20/20 standard services

November 2007

Became HubSpot's first agency partner, helping pioneer a channel program that now includes more than 1,500 agencies worldwide.

July 2010

Bundled our inbound marketing services into integrated and flexible campaign packages.

PR 20/20 campaign packages

December 2011

Published The Marketing Agency Blueprint and launched Marketing Agency Insider as the hub for agency collaboration.

Marketing Agency Blueprint cover

February 2012

Launched the Blueprint Series, an interactive webinar series for marketing agency leaders.

The Marketing Agency Blueprint webinar series

October 2012

Introduced the Client Services Series, an immersive webinar series on account management, retention and growth.

PR 20/20 client services series

November 2012

Released Marketing Score, a marketing assessment tool used to devise strategy; allocate time, money and talent; and set priorities.

December 2013

Rolled out Point Pricing^TM in beta, a value-based marketing services pricing model.

Point Based Pricing

July 2014

Expanded our downtown Cleveland headquarters to span approximately 6,000 square feet.

Paul Roetzer in new PR 20/20 office space

August 2014

Released The Marketing Performance Blueprint, a story about the convergence of marketing talent, technology and strategy, and the opportunity to build performance-driven organizations.

The Marketing Performance Blueprint

December 2014

Introduced the Marketing Growth Hackathon, a proprietary planning model that brings together marketers, executives and entrepreneurs to solve business growth challenges.

October 2016

Launched the Marketing Artificial Intelligence Institute (MAII), a content hub that explores the current and future potential of AI, machine learning, deep learning and cognitive computing to transform marketing.

November 2016

Told the story of how we (finally) eliminated hours from marketing agency pricing.

Today

Function as an outsourced marketing team for small and midsize businesses, and as inbound marketing specialists for large enterprises.

PR 20/20's 2017 team